I’m a marketing professional with more than 7 years of progressive market and product analysis experience. In my most recent role as a Product Manager in Microsoft’s APS (Advertiser & Publisher Solutions) group (in Redmond, WA), I effectively charted MS Publishers’ product market opportunities through data crunching, analyzing market drivers and key technology trends, and deriving insights from multiple and diverse data sets. Previous to this role, I worked as a Junior Research Analyst at Pipal Research Consultancy, where my major client was British Telecom. I developed and implemented market and financial strategies for product positioning, identified accessible markets, charted competitive landscape and formulated future company strategies for BT and its clients. Prior to that, I worked as a Research Assistant at FORE School of Management, where I analyzed the relationship between ratios and credit rating of more than 5000 companies.
The objective of this blog is to help organizations gain insights into a broad range of topics to influence their strategic decisions. I seek to understand what makes-up an industry, analyze its drivers and inhibitors and understand the trends that have the potential of becoming major opportunities.
If you want more information on a specific topic, you are welcome to leave a comment or contact me at anuhardotkapoorattherategmaildotcom.
